
OUR STORY
At X-Tan Sunless, our mission is simple: we help women rise.
We’re not just in the business of helping build businesses—we’re in the business of helping build women up.
Our mission is to empower women to reclaim their independence, create financial freedom, and step boldly into the highest version of themselves through the art and business of spray tanning. We believe every woman deserves to own her worth, lead with confidence, and build something that’s truly hers.
This isn’t just about bronzing skin—it’s about lighting a fire within.
It’s about turning passion into profit and community into power.
It’s about showing women that they are more than capable—they are unstoppable.
Through our top-tier products, transformative trainings, and a sisterhood rooted in support, we’re here to help women rise—not just as skilled spray tan artists, but as entrepreneurs, leaders, and changemakers.
Together, we’re creating a movement where women don’t just glow—they grow.
Where they don’t just survive—they thrive.
And where they’re reminded, every step of the way, that they’re not alone.
We’re here to help you live all out, lead with purpose, and build a business—and a life—you’re proud of. Because when women rise, we all rise.

Meet Kelly
Owner & Visionary Behind X-Tan Sunless
Kelly Callaghan is more than the founder of X-Tan Sunless — she’s a trailblazer in the sunless tanning industry and a passionate advocate for women’s empowerment. With years of experience as a licensed esthetician, educator, and entrepreneur, Kelly has trained thousands of women worldwide in the art and business of spray tanning.
Her vision for X-Tan Sunless was born out of a desire to elevate sunless products and the women who use them. What started as a passion project has grown into a trusted, luxury brand that’s not only changing the standard of tanning, but also helping women step into independence, confidence, and financial freedom.
Kelly’s mission is simple: to help women rise. Through premium products, transformative trainings, and a supportive community, she’s creating a movement where women don’t just glow — they grow.
X-Tan Sunless was born out of a vision to raise the standard of tanning. Tired of products that felt too orange, too streaky, or too harsh, we set out to create premium sunless formulas that deliver flawless, skin-first results.
From a single idea to a trusted brand, X-Tan has become the go-to choice for spray tan artists and glow lovers who want more than color — they want confidence.
Here’s What We Promise
At X-Tan Sunless, every detail matters. We believe your glow should be as safe and natural as it is beautiful — which is why our formulas are thoughtfully crafted with integrity, powered by botanicals, and designed to deliver effortless, lasting results.
Each bottle blends luxury with clean, skin-loving ingredients, so you never have to choose between radiant beauty and uncompromising care.
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Natural + Organic Ingredients
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Paraben Free
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Long Lasting + Natural Fade
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No Harsh Smells
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Cruelty Free
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Vegan
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Hydrating Ingredients
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Eco Cert DHA
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Made in USA Formula
Unbox your glow, babe!
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