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      How Often Should You Spray Tan

      How Often Should You Spray Tan

      You and I both know that there are few questions that we get asked over and over again as a spray tan artist. When new clients come to see us for a fresh bronze glow, they typically have some of the same concerns. One of those common questions that we get on a regular basis is, “how long does the tan last?” The answer to this question can vary based on a lot of different factors ranging from the way the client preps their skin prior to their tan to their after-tan care and even what type of solution and products that are used by the technician. On average, it’s safe to say that a spray tan will last around 7-10 days. Most clients, if they prepped their skin properly leading up to the appointment  and stay moisturized following their tan, can expect to enjoy about a week to a week and a half of color until their tan starts to dramatically fade. It’s no secret that our main goal as the artist, is to provide a service that gives our clients the highest level of value for their investment. This is why it’s so crucial to understand how the solution interacts with the skin and the ways in which we can go about educating our clients on proper prep and care. Below we’ve listed out the best ways to increase the longevity of a spray tan when it comes guiding clients on how often they should schedule out their glow appointment.

      Pre-Tan Prep

      Being a spray tan artist means that we have to rely heavily on the dedication of our clients to get the best results of their service. Spray tanning is a 50/50 game, in the sense that our clients have a responsibility to follow pre-tan instructions in order to get their skin in the best condition to develop the most flawless tan. Part of the prep process involves instructions to shave, shower and exfoliate the night before their appointment and show up to their appointment with skin that is free of any lotions, perfumes, makeup or deodorant. Exfoliating 24 hours before the appointment is a major prep step that can determine the longevity of the tan. When exfoliating, that top layer of dead skin is being sloughed off so the tan can develop evenly on a fresh new slate. Since the act of exfoliating reveals a new layer of skin, this allows the tan to last longer. We also recommend that clients do their shaving and showering the night before so that they don’t have to add extra exfoliation to the skin when shaving after their tan. Another factor that can affect the longevity and quality of the tan is the time in which the client showers before their appointment. Showering too close to the actual spray tan can cause the tan to not develop to the greatest extent of color. Lastly,  if the client shows up with any sort of product or barrier on their skin, such as lotions, makeup, perfume or deodorant, the solution can not fully access or develop on the skin. Of course we hope for the best when it comes to relying on our clients to follow instructions, but this means we also need to make sure that we effectively communicate prep expectations so that our clients know they have a huge part in getting amazing results! 

      Quality of Products

      Like we mentioned previously, this is a 50/50 game! Which means we do still have some control over the outcome of the spray tan based on the quality of products we choose to use during our client’s appointment. This is where research and trialing out different solutions can be a process that makes a huge difference in the longevity of the spray tans you deliver. When you use solutions that are made with naturally derived and hydrating ingredients, your clients will have a sunless tan that lasts longer over all. Dihydroxyacetone (DHA), the active ingredient in spray tan solution, dries out the skin and dry skin causes sunless tans to fade more quickly and unevenly.Therefore, using a solution that has that extra boost of moisture added through their ingredients can help to combat the drying effect of DHA and any dryness that may be already present from the client’s skin type.

      Post Tan 

      Our job is to spray tan our clients with products we love that will give great results, however the other half of the process to getting a flawless, long lasting glow is also up to the client when it comes to post tan care. This is why it’s important to communicate to the client that they should moisturize 1-2 times a day, drink lots of water and avoid activities that will add extra exfoliation to the skin, such as excessive sweating and wading in the water. Many of the clients we see will be getting a spray tan for a vacation of some sort. This is where It’s also beneficial to recommend a tan extender to help increase the life of their tan if they’re going to be doing any swimming or hot tubbing on their vacation. 

      When it comes to that number one question “how long do spray tans last,” we can comfortably respond with a timeline of 7-10 days. However, as you can see, there’s plenty of factors that play into the role of achieving a long lasting glow. With the proper prep, application and after care, clients can see their tans last up to two weeks! As the expert, it’s your job to make sure that your clients know the best ways to get the most out of their investment with you. You can also start to include retail into your business as a beneficial asset to your clients when helping them prep and take cafe of their fresh tan. By offering specific products that help with the longevity of a spray tan, clients will be more encouraged to come back to you and appreciate the fact that you offer ways to improve their overall experience.

      Now it’s time to stock up your spray tan kit and your studio with products that will give your clients a premier, luxury spray tan experience! Head over to the X-TAN Sunless shop for all of our professional and retail options!

      Xoxo,

      Kelly

      The Impact Of Sunless Tanning On Skin Health

      The Impact Of Sunless Tanning On Skin Health

      The revolution that is sunless tanning has a lot to do with getting beautiful glowy skin, but that’s not where it stops! The sunless industry goes far deeper than the aesthetic appearance that’s created from a spray tan. The overall health benefits that are achieved through choosing sunless tanning over UV tanning is really what makes this revolution as far reaching as it’s become. It’s no wonder that sunless tanning is a billion dollar industry that continues to expand and grow each year. In the year 2023, people have become extremely aware of the products, ingredients and lifestyle activities that negatively affect the health of their skin and body. The next time you’re at the supermarket or a beauty supply store, pay attention to the amount of products you see that are advertised as being organic, cruelty free or vegan. The wellness lifestyle is taking over a large portion of our consumer goods and the sunless tanning industry fits right into that mold. This shift of society’s mind toward wellness also comes with the realization that sun exposure and UV tanning is damaging to the skin and, in some cases, can be life threatening. 

      With the increased knowledge that society has toward skin health and the negative effects that UV tanning has on the skin, sunless tanning has grown into a massively successful industry. Not only does UV damage cause increased signs of aging, such as hyper pigmentation, fine lines and wrinkles, but it also increases the potential for skin cancer. You may tend to see moles on your body from time to time and think nothing of it. Most of the moles on our bodies are completely benign anyway, but that’s not always the case. It's important to get regular skin checks, especially if you’re someone who gets a lot of sun exposure without the use of SPF, to ensure you don’t have any cancerous lesions. Early diagnosis of skin cancer can be life saving!

      Since the world is becoming more knowledgeable about the benefits of sunless tanning, as a beauty professional and spray tanning expert, it’s also crucial for you to be educated on skin and skin health. This comes down to being knowledgeable about the benefits of the products you choose to use on clients, the ingredients that are included in your solutions and even skin conditions that could be concerning to the client. With that being said, since we are not doctors, we cannot diagnose or recommend any form of treatment if we were to see a spot on the body that looks concerning during an appointment. However, as spray tan artists, being in the unique position to have an overview of our client’s skin gives us a sense of responsibility to also look out for the client’s best interest because they may not be as educated as us on skin health. 

      One of the dangers that comes along with UV sun exposure is a form of skin cancer known as melanoma. According to Impact Melanoma, “Approximately one person dies of melanoma every hour in the U.S.” That’s quite the shocking statistic, right!? Melanoma is a type of skin cancer that can start as a mole already present on the skin or it can start as a new spot. It’s imperative to get regular skin checks because melanoma can start out as the size of a pinhead. However, as time goes on, melanoma grows larger and deeper and can even metastasize throughout the body. Early detection is key once melanoma has started to form because, “melanoma that is diagnosed in its early stages has a high chance of being completely cured.” Once melanoma spreads to other areas of the body, it can become life threatening. 

      If you’re in your 20’s or 30’s, you may think that you have plenty of time to worry about the dangers of sun exposure. Unfortunately, it’s a common misconception that melanoma and other forms of skin cancer are only something to worry about once we get older. There are plenty of individuals in their 20’s and 30’s who develop skin cancer, which is why it’s so important to know how to spot the signs. Impact Melanoma has put together an easy way to identify areas on the skin that could be cause for concern according to the ABCDE signs of melanoma as shown in the graphic below.

      To become more educated on identifying different forms of skin cancer, recognizing warning signs and understanding the real risks that are involved with developing melanoma to better protect yourself and your clients, Impact Melanoma has a training for professionals called, The Skinny on the Skin. A portion of their training is also dedicated to how you can best communicate with your clients if you are ever to see something concerning on their skin so they can seek advice from a doctor. Being a sunless artist is about so much more than providing a beauty service that looks good on the outside. It’s about your duty to continue to educate your clients about the risks associated with UV tanning and sun exposure and why the benefits of spray tanning can be life changing and life saving. 

      Knowledge is power when it comes to being a successful beauty professional. If you’re ready to explore all of the sunless product and solution options made for professionals who strive to create a sunless experience with skin health in mind, head over to the X-TAN Sunless website!

      Xoxo,

      Kelly

      How To Prep For A Spray Tan

      How To Prep For A Spray Tan

      The goal in providing a premier spray tan service is creating a result that is natural looking and long-lasting. However, you and I both know getting a drop dead flawless spray tan is a 50/50 game! We can’t do it all on our own, unfortunately. Having to rely on our clients to take their pre-tan prep seriously is one of the most challenging parts of delivering the best sunless results. We HAVE to rely on clients to follow instructions, which means that we, as the artist, have to provide clear and concise instructions in the first place! You may have noticed, one of the first questions clients ask before booking their appointment is: “how long does a spray tan last?” We know that on average, a spray tan will last 7-10 days with proper prep and care. We also know, we can only control so much of what impacts the quality and duration of the tan, so what do you actually have to communicate to your clients in order for them to do the proper necessary prep? If you haven’t quite started your sunless business journey or taken a course yet, you may not even be totally clear on what good spray tan prep entails. If that’s the case, these tips will definitely help aim you in the right direction to breaking down the skin prep on the client’s side.

      The Week Prior 

      The keyword to know for the week before a spray tan appointment is “moisturize!” Moisturizing is particularly important during the cold months when the air is more dry or if the client’s skin type is dry. DHA interacts with the skin most effectively and naturally when the skin is well hydrated and moisturized. If the skin is too dry or has dry spots, DHA may overstate and pull orange. This means, the week prior to the spray tan appointment, the client should be moisturizing 1-2 times a day. However, although their prep includes moisturizing the days leading up to the appointment, it’s crucial to include in the prep instructions that they should not be arriving to the appointment with any moisturizers on that could form a barrier between the sunless solution and their skin.

      The Night Before

      The night before the appointment, or within 24 hours, the client should follow specific instructions on how to prep for their spray tan. This prepping of the skin involves shaving, showering and exfoliating. Doing these steps too close to the appointment time can cause the tan to develop improperly. Exfoliating is especially important during spray tan prep because it ensures that the top layer of dead skin cells is sloughed off to create a nice even canvas for the tan to develop on, which also allows the tan to last longer! The prep that is involved within the 24-48 hours before the appointment can be the difference between a tan that turns out flawless or one that doesn’t develop correctly. It should be communicated that the spray tan appointment is the last in the line of beauty services. This means that if the client is planning on getting any other beauty services done, such as nails, facials, waxes, massages, they should schedule them at least 24-48 hours prior to their spray tan.

      The Day-of

      It’s common for clients to think that they should moisturize before heading into their spray tan appointment. In order to get a tan that develops fully in color and evenly, the client should show up to the appointment with skin that is free of all the things, including lotions, perfumes, makeup and deodorant. Anything that is present on the skin can cause a barrier between the skin and the spray tan solution, which means that the client may experience a tan that doesn’t last as long, doesn’t develop to its full depth of color or looks uneven and blotchy. All of these outcomes are what causes negative stigmas toward spray tanning!

      As you can see, the results that take place from your client’s spray tan appointment is heavily dependent on the prep process! Although we can only advise clients of what they can do to help make their tan as flawless as possible, there are still a few steps we can take at the appointment to prep the skin before we start spraying: 

      • Use pH Prep Spray to equalize the skin’s pH level before every tan. pH spray creates a clean canvas by removing any leftover dirt and debris that’s left on the skin from improper client prep, while also adding extra hydration for a longer lasting glow.
      • Always apply barrier cream on areas of the skin that tend to be more dry, such as hands, feet, ankles, wrists and elbows to ensure the spray tan solution does not over saturate the area and pull orange (a client’s worst fear!).
      • Have a five minute pre-tan consultation to ensure that the client’s skin is free of all makeup and deodorant. If the client does show up with makeup or deodorant on their skin, instruct them to use a baby wipe to remove all products before you start spraying.

      Although prepping for a spray tan is a 50/50 process that relies on the commitment of the client, effectively communicating the prep process to your clients well in advance of their appointment will allow them to get the best results and trust you as the professional that knows what she’s talking about! Using automation to your benefit is the perfect way to make sure your clients never miss out on the important details of their prep process. You can check with your booking system to set up an automation that sends out instructions to the client once they book their appointment so that the transmission of their instructions is simple and streamlined.

      As we always say, “knowledge is power!” At X-TAN Sunless we have taken all of the knowledge we’ve gained throughout the many years in the sunless industry and created products for professionals that will elevate their artistry and client experience.  If you’re ready to stock up your kit with the most premier sunless products visit our X-TAN Sunless Pro Shop for all professional and retail items available to artists.

      Xoxo,

      Kelly

      How To Fix Streaky Spray Tans

      How To Fix Streaky Spray Tans

      Sunless tanning still has SO many stigmas, even in the year 2023 and on a daily basis, spray tan artists deal with this in their interactions with clients. In spite of this, the more educated we are during the tanning process and the ways in which we can mitigate issues in the development process, the better outcomes we can produce for our clients. Our goal should always be to achieve a flawless, even, natural-looking tan, right? Your clients seek a healthier alternative to tanning and, in return, hope to receive a natural-looking result when they come to you. As we all know, sometimes there are situations that disrupt the process of applying a natural sunless tan. These disruptions or mistakes may have caused you to receive a frenzied phone call or two once they’ve noticed streaks down their body after their spray tan. As we always say, “knowledge is power!” Understanding the reasons why these issues may happen in the first place is the first step to avoiding and even fixing the issue when and if it does happen. 

      During The Rinse

      When spray tanning, we typically use a sunless solution that has a cosmetic bronzer mixed in with it. Although there are clear solutions available on the market for artists to use, they’re not as common and are often seen as more difficult to use because they don’t provide a guide to the spray tan technician while they work. Essentially, this bronzer is used as a color guard for the artist and creates a type of “instant gratification” right after an appointment because the client is able to see an immediate color pay off. In this sense, the bronzer is just makeup applied to the skin and has a very minimal effect on the actual color of the spray tan. The one difficult part of creating a stellar spray tan result, is the fact that, as the artist, we have to rely heavily on the pre and post tan care that the client does. We always hope that the client follows their instructions perfectly, but this doesn’t always happen! During the post tan process, the client will be instructed to rinse their tan after a certain period of time (usually 8 hours) with just water. Although a rinse seems like a simple task, there is room for error with this one small instruction. If the client quickly hops in the shower to do their first rinse without thoroughly removing all of the cosmetic bronzer, they may see the appearance of streaks on their skin. Although this could result in you receiving a very concerned message from a client, it’s not something that is going to ruin the entire tanning process! If these streaks are seen on the skin after the rinse, the client can just hop right back in the shower and gently massage the rest of the bronzer off with their hands. To avoid this type of panic initially, it’s beneficial for you and the client to include in your post tan instructions that they should gently massage the bronzer off with their hands during the initial rinse.

      During The Development

      When a client is in the development phase of their spray tan, we usually just want them to chill out and marinate in peace. Since it takes 24 hours for a spray tan to fully develop, there’s room for mistakes to take place that could cause disruption in how the tan’s final result looks. During this time period, the client should try to stay away from doing any heavy sweating or coming in contact with water (aside from their initial rinse). For those gym babes, this can be a tough feat! However, even if they do follow this instruction, getting a spray tan during a hot summer day can cause perspiration to take place, disrupting the development. There’s also accidents that just happen in general, such as a client spilling water on their face when they’re taking a drink, dribbling a little pee on their leg (yes, this happens) when going to the bathroom, or getting caught in the rain after their appointment. In these circumstances, streaking may be an outcome of these unfortunate events. When water or sweat comes in contact with the skin before the tan is fully developed, especially in the early hours of development, the DHA that is interacting with the skin to create that gorgeous faux glow may be removed in the process. When water or sweat removes some of the solution, those areas will not develop fully and that’s where we see streaks or unevenness. This type of streaking is not as easy of a fix as bronzer being left on the skin after the first rinse, but that doesn’t mean that it’s a complete lost cause. If this type of streaking happens, as the spray tan artist, you can try to blend the area out with a small amount of solution on a brush or sponge. You can also recommend that the client use a self tanner to try to blend out the area at home. If these steps are taken to try to correct the streaking, it can look a little funky immediately after the fix, but once the tan is rinsed, it should blend out seamlessly.

      Eliminating the stigma of streaky sunless tans is not something that is going to happen over night and will most likely continue to be a concern for most spray tan clients, especially if they are a first timer. But, you can help calm the fears of those uneasy clients through being educated and increasing your knowledge about your service and the process that occurs throughout the tan’s development. To vamp up your sunless education, you can enroll today in our Spray Tan Certification Courses! For more information, head over to our X-TAN Sunless website and click on the “Spray Tan Biz” tab!

      Xoxo,

      Kelly

      What is a Rapid Tan & How Can It Benefit Your Spray Tan Business?

      What is a Rapid Tan & How Can It Benefit Your Spray Tan Business?

      As a spray tan artist, there’s tons of brands, products and options to choose from when you’re selecting the sunless solutions you want to offer in your kit. One thing we all have in common, however, is that no matter what solution we choose to use, we want it to give five star results and be reliable. In order to do that, we first need to be educated on the types of solutions that are available to us and how they actually work. Today I wanted to educate you on one specific solution option for your clients that allows you to not only diversify the tanning options you offer based on each client's specific lifestyle and needs, but also increase your profits from each client that chooses this option.

      This type of sunless solution is typically referred to as an express or rapid tan. So what IS a rapid tanning solution? You can think of a rapid tan as a rapid rinse option. Now, I want you to focus on the words “rapid RINSE.” Clients and even spray tan artists that are new to the industry may get confused by the use of the word “rapid” because they think that it implies that the tan will develop sooner. However, that is unfortunately not the case. A rapid tanning option only means that the tan can be rinsed within a shorter time frame and gives the client control over what their depth of color will develop into. What this means is that instead of having to wait the full 8-12 hours to rinse like they would with a standard solution, the client will only have to wait around 1-4 hours (this can vary with the brand of solution) depending on how dark they want their tan to be. You may be thinking, “well how does the timing determine the color?” If the client leaves the solution on for 1-2 hours before their rinse, the tan will develop into a light depth of color, if they leave it on the full 4 hours, the results will be a dark tan. 

      The next question that’s important for you to ask: How is this solution beneficial for me, my spray tan biz AND my clients?

      Well girl, we all know that people are willing to pay for convenience! Everyone is leading majorly busy lives trying to juggle a million things at once, while still trying to fit in some time for self care. Luckily, your clients are already raving fans of yours because you’re a bronze boss that offers a high-end luxury experience during every appointment. Staying up on the technology offered in the sunless industry through tanning solutions and products allows your clients to experience an even higher level of service from you that is more convenient for their lifestyle and that will have them coming back to you time and time again. And that’s the ultimate goal, right?!

      With that being said, I have outlined a few common scenarios that you will come across during your day as a Glow Boss and how offering a rapid solution option would be a game changer for your clients:

      Your client is worried about getting her spray tan all over her beautiful white sheets...

      No problem, rapid tan it is!

      Your client has errands to do and kids to take care of and is worried about smudging her tan...

      No worries, we have a rapid tan.

      Your client has an early morning appointment and would have to go ALL day with that fresh pre-rinse look…

      Let’s be honest, sis. Walking around all day with a fresh spray tan is not the most convenient or comfortable! But, it’s not an issue, because you have a rapid tan option!

      Now that we have covered the bases on how this particular product can be a game changer for client experience in your business, let’s talk about how it benefits you and the way you make your money!

      Being strategic with your service menu by offering add-on items/services and premium services with a higher price tag allows you to accumulate those extra dolla’ dolla’ bills onto each service, which can add up quickly and make a huge difference in your average sale ticket! That’s super exciting for you as a biz owner because offering an add-on service or upgrading a client’s tan to a rapid tan option can only take a few minutes of conversation in your pre-tan consultation where you explain how the rapid tan will most definitely benefit THEM!

      Remember, you’re the expert. You know what’s going to be the best option for each client and the tan goals they’re trying to achieve! Now you may be thinking, “Okay Kelly, a rapid tan sounds amazing, but there’s so many options, which one should I choose?” This can be a difficult decision that may take some time, research and testing, especially if the solution brand you know and love doesn’t offer a rapid option already.

      This is why I’ve become so passionate about providing sunless artists with high quality products that are made by professionals for professionals. As the creator of my own solution lines and with the many years I’ve worked as a spray tan artist, I wanted to make sure there was a line on the market that you could use for everything in your business. That’s how Obsidian Sunless Dark/Rapid and the Bronzite Rapid Sunless solution was brought to life! These rapid options will change your life as a sunless artist while up leveling your client experience and service menu. 

      If you’re interested in upgrading your kit with premier rapid solutions, visit the X-TAN Sunless website right now! And for my personal instruction on how to become an Obsidian pro so that your clients get the best results, head over to Spray Tan Class on Youtube!

       

      Spray Tan Class Youtube video

      https://www.youtube.com/c/KellyCallaghan

       

      Xo,

      Kelly