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      Sunless Solution Ingredients: DHA Explained

      Sunless Solution Ingredients: DHA Explained

      While going through your journey as a sunless artist, you have to remember that knowledge is power! This means knowing and understanding how the ingredients in the sunless solutions you use in your business will interact with your client’s skin. One of the key ingredients in our sunless tanning products that is used to turn a client into a bronze goddess is Dihydroxyacetone. As a sunless artist who’s growing their empire, it’s important for you to know about this very special ingredient because it’s the backbone of the service that you offer! Being able to explain the science behind your sunless service not only helps to make your clients feel more comfortable with the entire process of getting a spray tan, but it also helps to build up your role as the expert in your field and the confidence your clients have in YOU as the service provider. Like we said earlier, knowledge is power. When you share knowledge with your clients, they’re able to form the opinion that you’re an educated artist who’s going to give them the best experience possible!

      Now that you know what Dihydroxyacetone is, you may be wondering how it actually works. Well, let’s dive into that! Dihydroxyacetone, known as DHA, is an effective sun-free tanning additive that creates a natural looking tan-like appearance. This is where the science of sunless comes into the equation when providing a spray tanning service. DHA is a 3-carbon sugar that interacts with the amino acids on the outermost layer of the skin. The chemical reaction that takes place is what causes a darkening effect on the skin, forming that sun-kissed appearance we all crave! What an awesome process, right!? This reaction between your skin and DHA is the foundation for safe, healthy tanning. One of the reasons it’s crucial for you to understand the process that DHA goes through when interacting with the skin, is so you can customize the tanning experience for each of your clients during their appointment.

      If you’re new to the sunless tanning world, correlating the DHA percentage with a client’s skin tone may be a little confusing. When shopping for sunless tanning solution, you’ll notice that each of the solutions are categorized by varying levels of DHA which is shown as the DHA percent. These percentages typically range from a 6% DHA, which creates a light tan, to a 12% for a darker bronze. These percentages are what you will base the customization of each spray tan on. During an appointment you will take into account the percentage of DHA and the client’s natural skin tone when determining the perfect depth of color. If the percentage of DHA is too high for a client that has a fair skin tone, Skin Type 1 for example, you are taking the risk of the tan pulling orange once it has fully developed. As we know, giving a client an “orange” tan is the number one outcome we DO NOT want to happen!

      Spray tan appointments are a satisfying experience for a lot of reasons. One of the reasons is because of the instant gratification our clients feel when they look in the mirror and see that fresh bronze and crisp tan line. That feeling is like nothing else in the world! However, educating your client’s on the entire tanning process also allows them to understand that the instant color they see from their spray tan is only a color guard to help you, as the artist, see where you’re spraying. DHA itself is actually clear, which is why it takes a full 24 hours for the final color of the tan to develop. The information is crucial for the client to get the best results possible when keeping in mind their post tan instructions!

      Our X-TAN sunless professionals love our tanning products and solutions because we promote the education behind sunless science, especially when it comes to using high quality items in their businesses. All of the ingredients we use to formulate our spray tan solutions are chosen with creating a premium sunless experience in mind. Below are a few fun facts behind the DHA included in X-TAN’s luxury tanning solutions:

      • It is made from a 100% natural cosmetic ingredient 
      • It is based on renewable plant sources 
      • It is recommended for self-tanning creams, lotions sprays, sunscreen and after-sun care products

      It’s extremely important to us that all of our tanning products are providing optimal tanning results and are made with top tier ingredients that benefit the health of the skin. Through the use of natural and organic ingredients, we’ve been able to create luxury sunless solutions and other sunless tanning products that are free of harsh chemicals, that hydrate the skin and create a long lasting natural looking sunless glow. 

      If you are ready to step up your game and slay your client’s tans to a whole ‘nother level, girl we have just what you are looking for! Make sure to visit our PRO Shop on the X-TAN website for all of our solution options and wholesale items.

      Xoxo,

      Kelly

      Finding The Perfect Spray Tan Wholesale Provider

      Finding The Perfect Spray Tan Wholesale Provider

      Did you know that retail is a major way that you can expand your business!? It’s not uncommon for clients to ask their service provider about the best products they should be using to care for their tan. I’m sure you get asked those types of questions all the time, right!? Well, if that’s the case, then it’s extremely beneficial for you to keep your clients purchasing products from you instead of sending them off to a different place for sunless safe sunscreen, body lotion, cleanser, etc. As a spray tan artist, one of your number one goals is to help your client’s tan stay looking flawless, which means pre-tan prep products and after care is crucial. Not only does having your own retail help bring in more money to your beauty biz, but it also helps improve your client’s trust in you as the expert and creates an overall better client experience for them. When they’re able to use all of the products you recommend, they’re going to be even more obsessed with their results!

      If you’ve thought about offering retail products, but you haven’t quite taken the leap yet because you’re not really sure where to even start with getting the products you want, this information is for you! The good news is that you don’t have to formulate and manufacture your own products in order to offer retail to your clients. You can still offer retail that you love without having to go through the time and expense of creating your own products. In order to make this happen, you will find a company that offers their products at wholesale pricing. When you purchase something at wholesale, you are getting a larger quantity of goods at a lower price so that you can take those goods and resell them to make a profit for your business.

      Let’s say you decide that due to the amount of requests and comments you get from clients about aftercare products, you want to offer a body cleanser as a retail product. When you find a supplier you want to go through that has the item you like, you will choose the quantity of the product you want and purchase it at the company’s wholesale price. Once you receive these products and start retailing them to your clients, you will price them at a higher retail price so that you can make a profit. For example, if you decide you want to make a wholesale order for 10 body cleansers and want to receive a 50% profit on the items, you will price them at double the amount you paid for them. 

      You may have already realized that you want to be able to start retailing items as a wholesale vendor, but aren’t sure how to actually find the companies to purchase from. Well, don’t worry babe, because the good news is that you actually probably already know where to go. As a spray tan artist, I’m going to assume that you’re also obsessed with getting a sunless tan yourself, right!? This means that you’re currently using products that you love and that work best for you when you have a spray tan. To start the process of finding a wholesale supplier, make a list of the brands of the products you’re interested in offering to your clients. Generally, when you visit the websites of those brands, they have information about becoming a wholesale vendor. You may have to apply to be a wholesale partner and make an account on that company’s website. However, If you want to use a brand and don’t see the option for wholesale directly on the company’s website, don’t be afraid to reach out to the company to ask if there’s an opportunity to become a wholesale vendor for their products. 

      The downside of wholesale is that some of the products you choose to offer may not be exclusive to your business. Popular brands may be offered in larger stores like Ulta, therefore if a client runs out and is in a rut, they may just choose to go to that store because it’s more convenient. If you want to ensure that your clients can’t purchase the retail products you offer anywhere except from your business, you can choose to order from certain companies that only provide wholesale options. One of the things we are most proud of when it comes to X-TAN is the ability to be a one-stop-shop for premium sunless products that has positioned itself as the place for business owners to provide retail products at wholesale that are made by professionals for professionals. Since we do this, we are able to offer an opportunity for beauty biz owners to create exclusivity in their retail offerings.

      When looking for the right spray tan wholesale product supplier, it’s important to keep in mind the quality of products that you’re hoping to carry in your business, the profit margin you want to make when reselling the products and the budget you want to put toward this expense. When pricing your new retail items, having a profit margin of 50% is a good rule of thumb to keep in mind. Like we stated earlier, this means that if you buy an item for $10, you’d resell the item for $20. Typically, the wholesale supplier you purchase from will have a suggested retail price that they recommend to their retailers. However, if they don’t have that recommendation and you aren’t sure the best way to price your retail products, doing some research can be a helpful strategy to put into place. Researching other retailers who offer similar products to gauge what their pricing looks like will allow you to get an idea of how you should determine your pricing. 

      If you haven’t started your retail journey through your business yet, hopefully this will give you the push you need to navigate wholesale suppliers. You deserve to have the business you dream of and offering retail is a stepping stone to making that dream a reality! To explore all of the premium sunless retail items and the wholesale options available, head to the PRO Shop on our X-TAN website


      Xoxo,


      Kelly

      Mixing Sunless Solutions Like A Pro

      Mixing Sunless Solutions Like A Pro

      Becoming a skilled sunless mixologist can be the best thing you can do for your business! If you want to cut down on the amount of solutions you keep stocked and up-level your artistry through the use of color theory, you’ll want to know all about what goes into mixing solutions. Learning to mix solutions is especially useful for mobile spray tan artists that have to carry their sunless kit to every appointment. We know how difficult and tiring it can be to try to fit all of the products and equipment you need into your mobile kit. However, whether you’re a mobile or a studio artist, mixing solutions will also allow you to decrease your expenses overall no matter how busy your workload is. 

      Throughout this blog, we will go over how you can start mixing solutions to create every depth of color without having to carry several different solution options. We will also discuss how you can apply color theory in combination with each individual client’s skin tone in order to take your artistry to the next level and provide the perfect bronze tone for every skin type. 

      WHY MIX SOLUTIONS

      As we mentioned, learning to mix solutions can be a great way to cut costs in your business. It can be cumbersome to carry several different solution options with differing DHA percentages in order to fit the needs of every client. Doing so typically costs more and requires you to hold more inventory. When mixing solutions, you can take the lowest DHA percent and mix it with the highest DHA percent in a solution line in order to create various different levels of color depth for each client’s unique wants. It’s important to note that if you are mixing solutions, to only mix the same types of solution together. For example, 8- hour solutions should only be mixed together, while rapid solutions should also only be mixed with other rapid solutions.  

      COLOR THEORY 

      It’s typical to come across several different solution types when you’re first starting out your business and trying to figure out which will be the best options to offer to a varying clientele. Although DHA itself is clear, many solution lines and brands will offer a lot of their solutions with different color bases. Understanding how color theory plays into spray tanning will allow you to elevate your technique when it comes to spray tan customization. You may ask yourself, “Why does the color base of the bronzer matter if DHA itself is clear?” It is true that the bronzer will get rinsed off and the DHA will develop to its own color. However, there will be a few days at the beginning of a client’s tan that will still hold some of the color from the bronzer. At the peak stage of the tan, around the 2-3 day period after full development, there likely will still be some bronzer color left on the skin which can affect the color pay off and the way the tan looks depending on the skin type of the client.  This is what makes the customization that is offered through X-TAN’s Bronzite Solution Line and Bronzing Drops such a unique experience for clients. With the use of the Bronzing Drops mixed with the brown-based Bronzite solution, you can create the perfect mixture for each individual's undertone. This is able to take place with all Bronzite solutions because the brown base is considered to be a neutral base that can be customized depending on the color of drops added to it. 

      Here’s your guide to becoming the most skilled sunless mixologist when dealing with color theory using X-TAN’s Bronzite Solutions:

      Jade Green Drops

      Solution Recommendation

      • Mix with brown based solutions
      • DHA Percentage: 6-10%

      Skin Type Recommendation 

      • Skin type 1 & 2
      • Cool undertone

      Amethyst Violet drops

      Solution Recommendation

      • Mix with brown based solution
      • DHA Percentage: 6-12%

      Skin Type Recommendation

      • Skin Type 3 & 4
      • Warm undertone

      Ruby Red Drops

      Solution Recommendation

      • Mix with brown based solution
      • DHA Percentage: 9-14%

      Skin Type Recommendation

      • Skin Type 5 & 6
      • Neutral undertone

      DHA PERCENTAGE

      We went over how it can be beneficial for you as the artist and business owner to mix solutions based on DHA percentage in order to get the perfect blend for each client. By taking the lowest DHA percent and mixing it with a higher DHA percent, you’re able to customize each client’s spray tan to achieve the best depth of color based on their natural skin type and tone. As a spray tan artist trying to get the best possible outcome for their client, we always hear a very similar request from our clientele, “I just don't want to be orange.” Obviously, giving a client a sunless tan that pulls orange is the last outcome that we want. Our main goal is always to create a bronze glow that could be easily mistaken for a natural tan! So how do the numbers actually work? You can take the number of ounces you have in your gun and the percentages that you mix can determine the average total percentage that is created from the mixture. To do this math, you will take each part per ounce for each percentage used, add them together and then divide by the number of total ounces. 

      We know mixing solutions and understanding color theory can be a little tricky if you’ve never done it or if you’re new to spray tanning in general. Luckily, that’s why you have us! We have broken all of this down into an easily digestible chart so that you can use this as a simple guide to mixing your customized solutions based on percentage of DHA and your client’s undertone. If you’re interested in stocking your kit with the Bronzite Solution line, you can shop all of our pro solutions on the X-TAN website.

      Xoxo,

      Kelly