Navigating 2024: Developing Marketing Strategies for a Year of Growth
As we step into the new year, it's natural to reflect on the past and envision the possibilities that lie ahead. The first quarter of 2024 is a time where you’re able to sketch out the goals that will define the trajectory of your business over the next 12 months. The key to unlocking growth this year lies in the dynamic world of marketing – the heartbeat of any thriving beauty biz. Join us on this journey as we walk through the different strategies we recommend putting into place when planning for a 2024 that is sure to reach new heights as your sunless business success soars.
Video Content
In 2024, the spotlight is on the power of video. Over the last several years, video content has increased in popularity amongst audience members on social media and it doesn’t appear to be slowing down any time soon. A great way to take advantage of video content in your business throughout 2024 is with Live videos on Instagram and Facebook, allowing an authentic presence to resonate with your audience and help support the growth of your personal brand. Short-form videos through Reels will also allow you to capture your audience's attention in a way that leaves a lasting impression, urging them to follow you and keep up with your page. This year, incorporate video to help breathe life into your brand and deepen the connection with the audience members who have the potential to grow into your biggest fans and future paying customers.
User-Generated Content
The voice of your community is one of the greatest assets to growing your brand. In 2024, dedicate time to creating strategies around user-generated content through the use of reviews and testimonials. The words of your past clients help to tell a story about your business that builds trust with other members in your audience seeking the services you offer. Another way to grow your brand through user-generated content is through collaborating with micro-influencers. Using individuals who have larger audiences full of followers who fall into the category of your ideal client will help to amplify the voices of those who have experienced your brand firsthand and drive an increase in interest from new eyes. User-generated content not only builds trust but also expands the reach of your business through the authentic stories shared by your community.
Collaborations
Relationships are at the core of business growth. This year, you may find that it’s beneficial to place a focus on collaborations with other individuals and businesses within your community that are also related to the beauty industry. By building bridges with these other individuals and businesses, you not only expand your network but also create relationships that benefit both parties that are involved. Your business gets in front of the eyes of their network and vice versa, allowing you both to see growth from the collaborative efforts!
A Personalized Approach
If you haven’t included personal branding into your business marketing strategy yet, 2024 should be the year to get the ball rolling! Putting a personal touch into your business allows your audience to develop a more authentic connection with you and your brand. If you’re wanting to build deeper relationships with your audience, creating relatable personal branding content is the key to making this happen! Video will play a pivotal role in this strategy, because stepping in front of the camera to show your face, share your story and update your audience through your daily endeavors helps to paint a picture of your personality in a way that allows the right people to have a greater connection with you.
As we embark on 2024 and get settled into the new year, it’s important to remember that the pages of the next 12 months have yet to be written. Now is the time to plan how you will fill this year with growth, collaboration, and authenticity. We wish you a very prosperous year with new levels of exploration and expansion as you create a business that continues to support your dreams moving forward. Here's to a year of thriving together! Make sure to check out the X-Tan Sunless website for all of our premium quality sunless equipment and products to make your business stand out through the remainder of this year!
Xo,
Kelly
Video Content
In 2024, the spotlight is on the power of video. Over the last several years, video content has increased in popularity amongst audience members on social media and it doesn’t appear to be slowing down any time soon. A great way to take advantage of video content in your business throughout 2024 is with Live videos on Instagram and Facebook, allowing an authentic presence to resonate with your audience and help support the growth of your personal brand. Short-form videos through Reels will also allow you to capture your audience's attention in a way that leaves a lasting impression, urging them to follow you and keep up with your page. This year, incorporate video to help breathe life into your brand and deepen the connection with the audience members who have the potential to grow into your biggest fans and future paying customers.
User-Generated Content
The voice of your community is one of the greatest assets to growing your brand. In 2024, dedicate time to creating strategies around user-generated content through the use of reviews and testimonials. The words of your past clients help to tell a story about your business that builds trust with other members in your audience seeking the services you offer. Another way to grow your brand through user-generated content is through collaborating with micro-influencers. Using individuals who have larger audiences full of followers who fall into the category of your ideal client will help to amplify the voices of those who have experienced your brand firsthand and drive an increase in interest from new eyes. User-generated content not only builds trust but also expands the reach of your business through the authentic stories shared by your community.
Collaborations
Relationships are at the core of business growth. This year, you may find that it’s beneficial to place a focus on collaborations with other individuals and businesses within your community that are also related to the beauty industry. By building bridges with these other individuals and businesses, you not only expand your network but also create relationships that benefit both parties that are involved. Your business gets in front of the eyes of their network and vice versa, allowing you both to see growth from the collaborative efforts!
A Personalized Approach
If you haven’t included personal branding into your business marketing strategy yet, 2024 should be the year to get the ball rolling! Putting a personal touch into your business allows your audience to develop a more authentic connection with you and your brand. If you’re wanting to build deeper relationships with your audience, creating relatable personal branding content is the key to making this happen! Video will play a pivotal role in this strategy, because stepping in front of the camera to show your face, share your story and update your audience through your daily endeavors helps to paint a picture of your personality in a way that allows the right people to have a greater connection with you.
As we embark on 2024 and get settled into the new year, it’s important to remember that the pages of the next 12 months have yet to be written. Now is the time to plan how you will fill this year with growth, collaboration, and authenticity. We wish you a very prosperous year with new levels of exploration and expansion as you create a business that continues to support your dreams moving forward. Here's to a year of thriving together! Make sure to check out the X-Tan Sunless website for all of our premium quality sunless equipment and products to make your business stand out through the remainder of this year!
Xo,
Kelly