When you choose to have a career as a spray tan artist, your work is driven by passion, dedication, and an undeniable love for the sunless industry. We become obsessed with our craft and the ability to serve our clients with a beauty treatment that focuses on boosting our client’s confidence while spreading the love of skin care. However, as business owners, it's crucial to study your numbers to ensure that you’re setting yourself up for sustainable growth. We know you have some big goals this year when it comes to making more money than ever before in your business. Therefore, if you're eager to boost your earnings in 2024, keep reading! Here are three valuable tips for spray tan artists looking to make waves in their businesses.

1. Spray Tan Certification: Elevate Your Expertise

No matter how long you’ve been in the sunless industry, the learning should NOT stop! Whether you're a seasoned professional or just starting out as a glow giver, investing in a reputable spray tan certification course is key to providing a skilled service to your clients. Choose a program that focuses on teaching high-end, luxury techniques, enabling you to offer services that are premium priced. Seeking out ways to continually evolve and step up your level of knowledge and education allows you to stand out in your town as the go-to place for innovative sunless artistry. 

2. Maximize Profits: Know Your Numbers

It's time to turn your passion into a lucrative venture! Success isn't just about  bringing in a certain amount of revenue; it's about increasing profits year after year. The profits your business has produced is seen by taking the amount of income that is made after expenses (revenue - expenses = profit). Understanding your financial metrics in terms of where your money is coming in and how much is going out, allows you to identify areas that you can focus on to increase profits by either increasing revenue or decreasing expenses. By maximizing profits, you not only set yourself for the opportunity to enhance your income, but with greater profits, you also are able to invest in areas that will help to expand your spray tanning business overall.

3. Become a Spray Tan Trainer: Share Your Success

When you’ve gotten to a place where you’re comfortable with the level of success you’ve achieved, you can also become a mentor for aspiring spray tan artists. By becoming a certified spray tan trainer, you can generate income by sharing your expertise to artists who are interested in learning the tricks of the trade that you’ve used to grow a successful business. By training others in the methods that led to your success, you’re able to position yourself as the, “expert,” or go-to person in your town for creating a luxury sunless business. This not only benefits your students but also establishes your authority in the industry, which can drive more business to your space by increasing clientele. Not to mention, being an authority that teaches other business owners how to achieve success comes with a higher price tag. Imagine the impact that earning $1,500 per student could have on your business revenue. 

As you embark on your journey to make more money in your spray tanning business this year, remember that success is a combination of skill, strategy, and sharing your knowledge. Whether through certification, financial management, or becoming a mentor, take the steps that align with your goals. Luckily, we have exactly what you need to implement these strategies and unlock the full potential of your spray tanning business! Register for one of the Spray Tan Class internationally accredited spray tan certifications today and elevate your success in the sunless industry!

Xo,

Kelly