Are you a budding spray tan artist, ready to embark on a journey into the world of beauty? Congratulations, Glow Boss! You’re about to start down an exciting sunless adventure that holds incredible potential to glow up your future. To help you start your spray tan business on the right foot, we’ve put together some beauty biz pro tips that are sure to set you up for success from day one. Whether you’re just beginning your beauty biz babe journey or looking for ways to enhance your existing beauty business, these pointers are exactly what you need! 

1. Focus on Customer Experience

Your clients are the heart of your business, and providing them with a stellar experience is crucial to building a book of loyal clientele who sing your praises to all of their closest friends and family. From the very start, focus on creating a 5-star customer experience that leaves clients raving about your services. This begins with personalized touches, including:

Following Up with Clients:

Show your clients that you care beyond the appointment by following up after their session. This simple gesture demonstrates your commitment to their satisfaction and shows them that you genuinely want to make sure that if there were any issues they encountered that you’re willing to help resolve them! 

Greeting Them by Name:

A personal greeting can make clients feel instantly at ease. Not to mention ,remembering their name adds a special touch that sets you apart. Relationship building is a major factor in creating a consistent clientele from the beginning. 

Consistency is Key:

Consistency in the quality of service you offer establishes your reputation as a reliable professional that’s an expert in their field. Clients like to know that they’re going to get the same high level of service each and every time they book with their beauty professional. Make sure to never cut corners or rush through an appointment. Have a routine set in place and always stay stocked with inventory to ensure that clients get their expectations met during every service. 

Clear & Concise Instructions:

Provide your clients with straightforward instructions to ensure they get the best results and maintain their tan effectively. Your client is not the spray tan expert, you are! That means that you have the responsibility of communicating the proper pre and post tan instructions to each client so they are educated and aware of which steps they should follow to get flawless results every time. 

2. Opt for Premium Products

The quality of your work is directly linked to the products you use. As professional spray tan artists, we have to factor in our client’s skin when using items that are going to provide the most natural-looking, long lasting results. Offering this level of results requires the use of premium products that deliver on their promises to hydrate and nourish skin all the while creating a beautiful sun-kissed glow. Pay attention to the ingredients in the products you use to ensure they provide the highest quality experience for your clients. 

3. Network Like a Pro

In a competitive industry, visibility is essential! Here’s how you can become well known as the go-to spray tan spot from the very beginning:

Create Leads:

Get creative, think outside the box and explore various avenues to generate new leads. Attend local events, set up your social media profiles, and engage with potential clients online. As your business grows you will find which strategies work best for lead generation. From the beginning of your journey, pay attention to where people are finding you and what activities are generating the most leads so you can focus your attention in those areas to expand business. 

Spread Your Name:

Let the world know about your business by promoting like a boss! Build a strong online presence and make use of local advertising opportunities. This is the time to be a shark and go after what you want. No one can book with you if they don’t know you exist. Building relationships online is a great way to get the ball rolling, but don’t be afraid to hit the ground and get out into your community. Knock on doors and introduce yourself to businesses in your area, throw around business cards like confetti and always be on the lookout for opportunities to get your name entered into the conversation. 

Collaborate for Success:

Partnering with other business owners can help you tap into new audiences and expand your reach. Look for collaboration opportunities that align with your brand and ideal clientele! For example, if you want to serve bridal clients, reach out and form collaborations with business owners in the wedding industry, such as makeup artists, florists, photographers, bridal shops, etc. Most business owners are willing to work together to do a spray tan pop up event or giveaway because collaborations are mutually beneficial to expanding each other's networks by getting in front of the eyes of new people. 

4. Master Email Marketing

Your journey as a spray tan artist is just beginning and you want to ensure your business remains top of mind for both current and future clients. Building an email list is a powerful way to achieve this! Here’s a few things to keep in mind about email marketing for your new beauty business:

Keeps You Top of Mind:

Regularly reaching out to your audience via email keeps you on their radar and encourages repeat business. Retaining clients you’ve already brought into your business costs less time, energy and resources than gaining new clients. This is why it’s important to stay top of mind to your current clients who have already experienced and fell in love with the service you offer. Plus, email marketing is far more intimate and ideal for relationship building than social media marketing. You know that the individuals who sign up for your email list are already interested in what you have to offer. Through your email newsletters, you have the opportunity to connect deeper, share more stories and grow trust with your audience which will then help turn those email subscribers into paying clients! 

Start Early: Begin building your email list from day one. When you start building relationships and trust with prospective clients early on, they’re more likely to become raving fans later on down the line. Starting an email list early ensures you have a solid foundation to expand your email marketing strategy as your business grows so that you can continue to reap the benefits that email newsletters can bring to your business. 

5. Embrace the Journey

Starting a beauty business can be both challenging and rewarding. As you take your first steps into the sunless industry, remember to acknowledge your progress and achievements as you go! 

Celebrate Your Efforts:

Give yourself credit for the hard work you put into building your beauty business. Every milestone, no matter how small, is a step towards success. Although this journey is one that’s extremely exciting with opportunity waiting around every corner, you’re sure to come across more challenges than you think. This is why it’s crucial that you make sure to celebrate even the smallest wins, while providing yourself with grace along the way. Set goals, but don’t get so focused on a certain outcome that you forget to enjoy the journey. Remember the reason you truly got started down this path in the first place and let your passion lead you to the unique type of success that you crave. 

With all of that in mind, if you’re a beginner spray tan artist, you’re in for an exciting ride. By prioritizing customer experience, investing in premium products, networking strategically, mastering email marketing, and embracing the journey, you’ll be well on your way to creating a successful beauty business that leaves a lasting impression on each and every client you come in contact with. For more insights and tips on sunless tanning and the beauty industry, subscribe to the Beauty Business Babes Podcast on iTunes or Spotify! 

Xoxo.

Kelly