It’s no secret that the world we live in is obsessed with all things beauty. No matter what the economic status is in our society, we can count on the beauty industry to continue making its mark. Women and men are more beauty-conscious than ever before and the desire for a sun-kissed glow continues to be a prominent aspiration for all people, despite their natural skin tone. The sunless industry itself continues to soar as spray tanning becomes more and more popular with skin conscious folks looking to achieve bronzed and beautiful skin without the sun damage. This growing sunless obsession presents a golden opportunity for aspiring entrepreneurs to take a piece of the ever-expanding billion dollar industry and venture into their own lucrative career as a certified spray tan technician. If you’ve been tossing around the idea of going out on your own and are curious to know if the sunless industry would be a good fit for you, it’s time to explore all the wonderful reasons that starting a spray tanning business can be key that unlocks all yours dreams of doing work that awards you financial and time freedom, while helping women and men feel confident in their skin! 

Growing Demand:

There’s a growing number of people that have become more wellness focused when it comes to their bodies and the ways in which they can prevent sickness and disease. There’s also been more education on the concerns of the damaging effects that UV rays have on skin health. With this knowledge and mindset, there’s a growing number of individuals who are seeking out healthy lifestyle alternatives to help them stay looking and feeling younger longer. This quest for youth has also been a huge proponent in what leads wellness minded individuals to seek out a natural-looking tan that allows them to feel bronze without harmful sun exposure. The quest for a natural-looking tan without harmful UV rays has led to a surge in demand for spray tanning services. Greater demand for these services allows entry into the market for driven individuals looking to capitalize on the benefits of starting and owning a sunless tanning business!

Low Startup Costs:

Generally speaking, starting a business requires an investment in not only time and energy, but also monetarily. With most business ventures, this monetary investment can be quite pricey. However, when compared to other businesses in the beauty industry, starting a spray tanning business requires minimal investment and can be done with as little as two thousand dollars. Your initial investment when starting a spray tanning business will typically include an education course that provides you with a spray tan certification, a reliable spray tanning system, and supplies. Once you’ve gotten set up with these necessities and have done the work to build out a well-designed business plan, your entrepreneurial journey into the sunless industry is ready to take off.

Versatility and Flexibility:

Flexibility is one of the main reasons many entrepreneurs want to work for themselves. The thought of making your own hours, adjusting your schedule as you wish and living life on your own terms is an attractive aspect of being a business owner. Launching a spray tanning business allows for a lot of flexibility in the way you’d like the business model to be set up. Sunless biz owners have the option to operate from a salon, set up a mobile tanning service, or even work from a home-based studio. The ability to tailor your schedule to fit your lifestyle makes it an ideal side hustle or full-time venture. The variation in business models that work with this type of business also allows there to be growth opportunities to take place. Many sunless business owners start out as a mobile spray tan artist because of the minimal initial investment and expenses that it requires and then scale into renting, owning or leasing their own space as their clientele expands. 

Rewarding Customer Satisfaction:

Many of the women that decide to take the leap to becoming beauty business owners, do so with a mission in mind to help other women feel more confident in their skin. As a spray tanning technician, you’ll witness the instant boost of confidence and happiness in your clients when they first see that crisp new tan line and glowing transformation. In this career, we have the ability to help uplift our clients and provide them with an immediate sense of confidence that’s applied directly to the body. Having the ability to provide this type of experience allows for a career that’s filled with rewarding work and a strong sense of fulfillment. 

Build Meaningful Connections:

Spray tanning is a vulnerable experience for many clients. It’s not easy for many people to come into a service and have their insecurities on display. Although the experience may feel vulnerable, this also allows you to create greater connections with your clients. As the beauty professional, it’s your job to build an environment that is uplifting and positive for the client so they can not only leave their appointment with a flawless tan, but also a greater sense of self confidence. Being a business owner means you have full control over establishing a routine that encompasses exceptional customer services and personalized experiences to help build lasting relationships and create a loyal customer base.

Lucrative Income and High Profit Margins:

Owning a spray tanning business isn’t just attractive in the aspect of variation and flexibility in the way you want to build the business, but it also provides you with the opportunity to create a lucrative income that can set you up for a life built with financial freedom. With a solid client base and a reputation for delivering quality results, your spray tanning business has the potential to generate a steady income with high profit margins. Due to low start-up costs and the opportunity for minimal expenses, many sunless business owners find that they are able to reap the benefits of having higher profits, especially if they are in a more affluent area that is welcoming of luxury priced services. Not to mention, including retail and upselling complementary products or packages provides a great opportunity to increase your overall revenue.

Licensing Requirements:

Although we always suggest doing your due diligence as a service provider and keeping up to date with education within the industry, unlike many other beauty services, spray tanning isn’t usually as highly regulated by the state in terms of licensure. Most aesthetic based beauty services are required to have a license through the state as an esthetician or cosmetologist. However, many states don’t require any licensing for spray tanning. This makes the process of getting a spray tanning business up and running less costly, easier and faster. As always, we recommend checking with your state to see what licensing, if any, is required before you become open for business. 

Starting a spray tanning business is an entrepreneurial venture that allows you to use your passion for beauty while building a successful and fulfilling career that spreads positivity and confidence to other women. With a growing demand for safer tanning alternatives and the potential for substantial earnings, the benefits that come from building a spray tan business gives you the opportunity to live the life that you truly desire. If you’re ready to finally take the leap and follow your vision, head to our “Spray Tan Biz”  tab to explore all that’s offered within our Spray Tan Class Beginner’s Spray Tan Certification!

Xoxo,

Kelly