As a spray tan artist, there’s tons of brands, products and options to choose from when you’re selecting the sunless solutions you want to offer in your kit. One thing we all have in common, however, is that no matter what solution we choose to use, we want it to give five star results and be reliable. In order to do that, we first need to be educated on the types of solutions that are available to us and how they actually work. Today I wanted to educate you on one specific solution option for your clients that allows you to not only diversify the tanning options you offer based on each client's specific lifestyle and needs, but also increase your profits from each client that chooses this option.
This type of sunless solution is typically referred to as an express or rapid tan. So what IS a rapid tanning solution? You can think of a rapid tan as a rapid rinse option. Now, I want you to focus on the words “rapid RINSE.” Clients and even spray tan artists that are new to the industry may get confused by the use of the word “rapid” because they think that it implies that the tan will develop sooner. However, that is unfortunately not the case. A rapid tanning option only means that the tan can be rinsed within a shorter time frame and gives the client control over what their depth of color will develop into. What this means is that instead of having to wait the full 8-12 hours to rinse like they would with a standard solution, the client will only have to wait around 1-4 hours (this can vary with the brand of solution) depending on how dark they want their tan to be. You may be thinking, “well how does the timing determine the color?” If the client leaves the solution on for 1-2 hours before their rinse, the tan will develop into a light depth of color, if they leave it on the full 4 hours, the results will be a dark tan.
The next question that’s important for you to ask: How is this solution beneficial for me, my spray tan biz AND my clients?
Well girl, we all know that people are willing to pay for convenience! Everyone is leading majorly busy lives trying to juggle a million things at once, while still trying to fit in some time for self care. Luckily, your clients are already raving fans of yours because you’re a bronze boss that offers a high-end luxury experience during every appointment. Staying up on the technology offered in the sunless industry through tanning solutions and products allows your clients to experience an even higher level of service from you that is more convenient for their lifestyle and that will have them coming back to you time and time again. And that’s the ultimate goal, right?!
With that being said, I have outlined a few common scenarios that you will come across during your day as a Glow Boss and how offering a rapid solution option would be a game changer for your clients:
Your client is worried about getting her spray tan all over her beautiful white sheets...
No problem, rapid tan it is!
Your client has errands to do and kids to take care of and is worried about smudging her tan...
No worries, we have a rapid tan.
Your client has an early morning appointment and would have to go ALL day with that fresh pre-rinse look…
Let’s be honest, sis. Walking around all day with a fresh spray tan is not the most convenient or comfortable! But, it’s not an issue, because you have a rapid tan option!
Now that we have covered the bases on how this particular product can be a game changer for client experience in your business, let’s talk about how it benefits you and the way you make your money!
Being strategic with your service menu by offering add-on items/services and premium services with a higher price tag allows you to accumulate those extra dolla’ dolla’ bills onto each service, which can add up quickly and make a huge difference in your average sale ticket! That’s super exciting for you as a biz owner because offering an add-on service or upgrading a client’s tan to a rapid tan option can only take a few minutes of conversation in your pre-tan consultation where you explain how the rapid tan will most definitely benefit THEM!
Remember, you’re the expert. You know what’s going to be the best option for each client and the tan goals they’re trying to achieve! Now you may be thinking, “Okay Kelly, a rapid tan sounds amazing, but there’s so many options, which one should I choose?” This can be a difficult decision that may take some time, research and testing, especially if the solution brand you know and love doesn’t offer a rapid option already.
This is why I’ve become so passionate about providing sunless artists with high quality products that are made by professionals for professionals. As the creator of my own solution lines and with the many years I’ve worked as a spray tan artist, I wanted to make sure there was a line on the market that you could use for everything in your business. That’s how Obsidian Sunless Dark/Rapid and the Bronzite Rapid Sunless solution was brought to life! These rapid options will change your life as a sunless artist while up leveling your client experience and service menu.
If you’re interested in upgrading your kit with premier rapid solutions, visit the X-TAN Sunless website right now! And for my personal instruction on how to become an Obsidian pro so that your clients get the best results, head over to Spray Tan Class on Youtube!
Spray Tan Class Youtube video