To establish and sustain the growth of your spray tan business, a steady influx of clients is crucial! One of the most common questions we see beauty entrepreneurs looking to gain more insight on is, 'How can I expand my client base?' Without continually attracting new clients or retaining loyal customers, your journey towards your beauty biz goals will start to feel like an uphill battle. Thankfully, there are several effective strategies you can put to use right now to help increase brand awareness and consequently, secure more clients. Today, we'll dive into three methods you can use to expand your clientele in the world of sunless tanning.

1. Collaborative Ventures:

Collaborations offer a powerful avenue for expanding your clientele. Networking becomes the cornerstone of your business's word-of-mouth, allowing you to showcase your services to audiences genuinely interested in your offerings. Start cultivating relationships with fellow beauty industry entrepreneurs who cater to a similar client base. These collaborations can take various forms, such as joint giveaways or hosting pop-up spray tan events at new locations. Don't hesitate to initiate conversations with other business owners to explore ways that would allow you to mutually promote your services. Most other beauty business owners are eager and willing to set up collaborations because both parties can benefit tremendously!

2. Email Marketing:

We are huge fans of email marketing because it’s such an effective way to connect with both existing and potential clients, which in turn, drives more business and boosts sales. What sets email marketing apart from other strategies to gain clients, such as social media, is its ability to connect directly with your target audience. Your email list is made up of individuals who have willingly expressed interest in your business, which allows you to tailor your messages to address their specific needs and pain points. This helps to build the  'know, like, trust' factor that can lead to increased bookings. If you haven't incorporated email marketing into your sunless tanning business, it's the perfect time for you to initiate this strategy. Setting up an email marketing platform is quick and often comes with free options, making it an ideal choice for beginners.

3. Niche Facebook Groups:

Leveraging social media can be an excellent way to raise awareness about your business and engage with potential clients online. However, to enhance the effectiveness of your marketing efforts and attract the most suitable clientele, it can be beneficial to make use of Facebook Groups. Through this avenue you would identify and join Facebook groups that cater to your target audience in order to connect with more people who are likely to be interested in what you offer. Although promoting your services to your general followers on social media can bring in new clients, it's even more powerful to put your content in front of those individuals who are more aligned with needing the type of services you provide. By joining and actively participating in Facebook groups tailored to specific demographics, such as moms, brides, bodybuilding enthusiasts, or any other segment you wish to reach directly, you can attract and grow your clientele more efficiently.

It’s important to make sure when you do start building your clientele that you’re able to offer a service that exceeds expectations and creates rave-worthy results. Through X-Tan Sunless you have the opportunity to explore beauty biz resources and introduce premium sunless products to your clients in order to develop the most luxurious spray tan service in town! Head to the X-Tan Sunless Pro Shop today to elevate your sunless biz offerings now!

Xoxo,

Kelly