Hitting a season in your business where things start to slow down might initially concern you when you first begin down the path of owning your own business. Depending on where you’re located and the type of clientele you serve, you’ll generally experience various times throughout the year where business takes a lull. During this time you might find yourself feeling disheartened with your efforts to grow your sunless business. Many states that experience cold winters will find that their clientele slows down when wedding season comes to an end. During the cold months, many of your clients find themselves staying inside where it's cozy and warm instead of at events and occasions that require skin to be shown. Fortunately, these periods of slow business are temporary. If you feel that you’re getting stressed or overwhelmed with maneuvering a slow season, we are here to guide you through it!

Admittedly, it’s easy to fall into a bit of a slump when you’re not seeing as many people engaging with your inbox or visiting your website to book your services. But take a moment, breathe deeply and say, “Woo-sah,” as Mr. Bob Marley wisely advised, every little thing will be alright. The reality is that this slow period is only a temporary seasonal lull, but if you’re new to the sunless industry, it might feel like a daunting moment. That’s why we’d like to offer you some tips on how to set yourself up for success and make the most of your time during a slower season in your beauty business.

Set Goals

This is an excellent time to revisit your goals, determine what still resonates with you, and to gain a clearer vision of where you want to take your business. During the busy season, you’re typically in action mode, responding to inquiries, booking services, and attending to clients. You don’t have as much time or energy to sit down and strategize for the future. That’s why these slow seasons are ideal for evaluating your current position, defining your future goals, and plotting the course to reach them.

Experiment

This is the perfect time to explore new things, especially in your marketing efforts. Dive into creating regular videos for marketing on social media, plan out a content calendar, go live on Facebook and Instagram once a week, participate in vendor events, and try new products and solutions you may want to introduce to your clients. Research effective ways to reach new audience members of your ideal market and make a plan to put those strategies into action. This is also a great time to focus on finding which strategies are working for reaching your ideal clients and what activities aren’t generating revenue. Track your results with new and current marketing efforts so you can see where you should put your energy when business starts picking back up. During this time, you might be surprised at how consistency in trying new approaches can kickstart unexpected growth in various areas of your business. The advantage here is that you can discover what works now so that you can establish a seamless system when you can’t devote as much attention to experimentation.

Enhance Your Website

If you have a website, now is the ideal time to make updates and add elements that you didn’t have time for during the busy season. This could involve uploading new photos, refining the layout so clients can navigate to areas of your website more easily, automating different actions through your booking system, or rewriting your copy to create a stronger connection with your website visitors so they feel pulled to book once they learn more about you. If you don’t have a website yet, now is the perfect time to create one! Your website serves as your online storefront, so dedicating time to making this space inviting to potential clients is essential for attracting and retaining business. This is also an opportunity to learn about or enhance your website’s SEO, making it more discoverable when people search for sunless artists in your area.

These tasks are much more manageable when you’re not preoccupied with a constant stream of clients day in and day out. Embrace this time with enthusiasm, as the slower moments are perfect for planting seeds that will help you level up months down the road. We understand that different parts of the world experience varying busy and slow seasons, so if you’re currently in a slow season, remember to use it to your advantage!

If you’re ready to jump into a research phase in your business, make sure to head to the X-Tan website and explore all of our premium quality sunless products and solutions to introduce into your spray tan biz!

Xoxo,

Kelly