HOW TO OVERCOME YOUR FEAR OF SELLING
Does the word “Sales” make you feel a little (or a lot) uncomfortable? If so, it might be a sign that you need to work on your mindset around the relationship you have with selling in your business. Today, let’s discuss how your mindset can significantly transform your approach to selling. Here are key takeaways to keep in mind as you progress towards becoming a successful saleswoman in your beauty business:
1. Discover products you genuinely use and adore.
2. Deliver value by educating clients about the products or services you offer.
3. Remember that mindset plays a crucial role and that your clients value your professional opinion.
Now, let’s dive into the process of demystifying the word “sales.” Allowing fear to dominate your business, especially when it concerns selling your services, can be problematic and even stunt the growth you wish to see in your sunless biz. As a business owner, sales are among your top responsibilities because without sales, your business won’t thrive financially. Remember, if your business isn’t making money, it’s just a hobby.
Many Glow Bosses have a fear about coming across to their clients as “sleazy salespeople” or don’t want to make anyone feel that they’re being too pushy. However, it’s important to recognize that fear often stands for “False Evidence Appearing Real.” The fear of sales primarily resides in your mindset, but the good news is that you can change how sales makes you feel. Once you’ve conquered this you can expect to see a lot of wonderful change in your business because the skewed perception of sales is what holds you back from reaching your true potential.
As a business owner, you’re not only selling products or services; you’re selling yourself. People prefer to buy from those they relate to, so your marketing strategy should revolve around making potential clients know, like, and trust you. Your expertise is a vital asset and you should be confident in being seen as the expert due to your education, certificates, knowledge, and experience in the beauty industry.
The reason selling sometimes feels pushy is because you forget the value of what you’re offering and the knowledge you possess. Your expertise is invaluable, and educating your clients on how your products or services benefit them can change the way you approach sales. Focus on the value you provide and the overall experience you create for your clients.
For example, if you’re a spray tan artist who offers a tan extender, what you’re really offering is the value in being able to maintain a spray tan and extend your client’s results. Educating your clients on the benefits of these additional products and services makes selling feel less pushy and enhances their overall experience with your business.
In the end, remember that educating your clients and offering products and services that enhance their experience far after they’ve left their appointment is a service in itself. They trust your expertise, so embrace your role as a sunless boss babe and provide value, educate, and confidently stand in your role as the sunless expert that you are!
If you’re eager to delve deeper into sales and marketing strategies for your beauty business, subscribe to the Beauty Business Babes podcast on iTunes or Spotify today!
1. Discover products you genuinely use and adore.
2. Deliver value by educating clients about the products or services you offer.
3. Remember that mindset plays a crucial role and that your clients value your professional opinion.
Now, let’s dive into the process of demystifying the word “sales.” Allowing fear to dominate your business, especially when it concerns selling your services, can be problematic and even stunt the growth you wish to see in your sunless biz. As a business owner, sales are among your top responsibilities because without sales, your business won’t thrive financially. Remember, if your business isn’t making money, it’s just a hobby.
Many Glow Bosses have a fear about coming across to their clients as “sleazy salespeople” or don’t want to make anyone feel that they’re being too pushy. However, it’s important to recognize that fear often stands for “False Evidence Appearing Real.” The fear of sales primarily resides in your mindset, but the good news is that you can change how sales makes you feel. Once you’ve conquered this you can expect to see a lot of wonderful change in your business because the skewed perception of sales is what holds you back from reaching your true potential.
As a business owner, you’re not only selling products or services; you’re selling yourself. People prefer to buy from those they relate to, so your marketing strategy should revolve around making potential clients know, like, and trust you. Your expertise is a vital asset and you should be confident in being seen as the expert due to your education, certificates, knowledge, and experience in the beauty industry.
The reason selling sometimes feels pushy is because you forget the value of what you’re offering and the knowledge you possess. Your expertise is invaluable, and educating your clients on how your products or services benefit them can change the way you approach sales. Focus on the value you provide and the overall experience you create for your clients.
For example, if you’re a spray tan artist who offers a tan extender, what you’re really offering is the value in being able to maintain a spray tan and extend your client’s results. Educating your clients on the benefits of these additional products and services makes selling feel less pushy and enhances their overall experience with your business.
In the end, remember that educating your clients and offering products and services that enhance their experience far after they’ve left their appointment is a service in itself. They trust your expertise, so embrace your role as a sunless boss babe and provide value, educate, and confidently stand in your role as the sunless expert that you are!
If you’re eager to delve deeper into sales and marketing strategies for your beauty business, subscribe to the Beauty Business Babes podcast on iTunes or Spotify today!